#TheWrap – Race Industry News for the Week of 2/23/2015

Race to One Thousand Facebook Contest Winner
February 16, 2015
Remembering Heatsheets Volunteer Joe Johnson
February 25, 2015
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#TheWrap – Race Industry News for the Week of 2/23/2015

Did you read about our Race to One Thousand, Hyvon Ngetich, and "maximalist" footwear this week?

 

A new trend in "maximalist" running shoes promises pain relief through high levels of cushioning.

A new trend in “maximalist” running shoes promises pain relief through high levels of cushioning.

 

Heatsheets Hits One Thousand Facebook Followers

If we may start by sounding our own horn a bit, we hit 1,000 followers on Facebook last week. Since Heatsheets hit the ground running on a fresh social media strategy for 2015 to engage racers, we’ve increased our Facebook fans ten times over and are still growing. We celebrated this milestone with a giveaway by selecting one random fan to receive a free race cape. Congratulations to Andrew Hersham of Darien, Conn. for winning and thanks to all our fans out there for your support. Check out our refreshed social media channels on Facebook, Twitter, and Pinterest as we aim to drive consumer conversation in the race world.

Read about the Race to One Thousand here: Race to One Thousand Facebook Contest Winner

 

Hyvon Ngetich’s Astounding Austin Marathon Finish

Competitive sport is full of inspiring moments, but it’s not every day that an achievement makes the entire marathon industry take pause like this one did. After leading the pack at the Austin Marathon for most of the race, Kenyan runner Hyvon Ngetich ran out of steam in a big way. But rather than giving up, Ngetich crawled across the finish line – and still came in third place. Race officials offered her a wheelchair toward the end, but she was determined to cross the line under her own power.

Read more from NPR News: Reduced To Her Knees, Marathoner Finishes Race In A Crawl

 

Cushioning is the New Barefoot Running

Remember those barefoot running shoes with the individual toe cut-outs? Yeah, we’re trying to forget them too. Trends come and go, especially when it comes to items that promise better, faster, stronger results in the fitness world, but the new wave of “maximalist” footwear is producing injury-reducing results for some runners.

Read more from the New York Times: Forget Barefoot; New Trendsetter in Running Shoes Is Cushioning