#TheWrap – Race Industry News for the Week of 2/23/2015
Did you read about our Race to One Thousand, Hyvon Ngetich, and "maximalist" footwear this week?
A new trend in “maximalist” running shoes promises pain relief through high levels of cushioning.
Heatsheets Hits One Thousand Facebook Followers
If we may start by sounding our own horn a bit, we hit 1,000 followers on Facebook last week. Since Heatsheets hit the ground running on a fresh social media strategy for 2015 to engage racers, we’ve increased our Facebook fans ten times over and are still growing. We celebrated this milestone with a giveaway by selecting one random fan to receive a free race cape. Congratulations to Andrew Hersham of Darien, Conn. for winning and thanks to all our fans out there for your support. Check out our refreshed social media channels on Facebook, Twitter, and Pinterest as we aim to drive consumer conversation in the race world.
Competitive sport is full of inspiring moments, but it’s not every day that an achievement makes the entire marathon industry take pause like this one did. After leading the pack at the Austin Marathon for most of the race, Kenyan runner Hyvon Ngetich ran out of steam in a big way. But rather than giving up, Ngetich crawled across the finish line – and still came in third place. Race officials offered her a wheelchair toward the end, but she was determined to cross the line under her own power.
Remember those barefoot running shoes with the individual toe cut-outs? Yeah, we’re trying to forget them too. Trends come and go, especially when it comes to items that promise better, faster, stronger results in the fitness world, but the new wave of “maximalist” footwear is producing injury-reducing results for some runners.