September 12, 2011, Petaluma, CA: David Deigan, President and CEO of AFM announced today that Stephanie Deigan has agreed to resume general management responsibilities of the Heatsheets® Event Products Division, long the cornerstone of the company’s growing reflective insulation businesses.
“Stephanie’s return restores the proven leadership she provided as we grew the company together for 13 successful years. Her extensive experience in working with key race operations, medical, and marketing people, coupled with her extensive, hands-on finish line experience working alongside volunteers, is priceless,” said David Deigan.
“In her absence, we’ve continued to develop packaging, dispensing and recycling systems for our Heatsheets® clients, but we’ve missed Stephanie’s passionate focus on defining customer needs, and shaping our programs to support them.
“I am excited about being back on board at AFM,” said Stephanie Deigan. “I look forward to reconnecting with our customers and business partners, many of whom have become friends over the years. I plan to push vigorously for implementation of our partnership with Trex, by recruiting as many events as possible to participate in responsible recycling through our Blankets to Boards™ program.”