Heatsheets® Named as Official Licensee by Boston Athletic Association

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Heatsheets® Named as Official Licensee by Boston Athletic Association

Partnership delivers official Boston Marathon® Poncho, available for purchase online immediately

CHICAGO, Ill. – October 22, 2015 – Chicago-based AFM Heatsheets® AFM Heatsheets®, the leading manufacturer of reflective insulation fabrics to keep individuals comfortable in virtually any weather, has been selected as an official licensee by the Boston Athletic Association (B.A.A.).  AFM Heatsheets® has developed and launched the Official Boston Marathon® Poncho, which is available for purchase online immediately at www.heatsheets.com/bostonmarathon.

“We’re thrilled to be recognized by the B.A.A. as an official licensee and launch the Official Boston Marathon® Poncho,” said Lacie Whyte, avid runner and Vice President of AFM Heatsheets®.  “For the past 35 years, Heatsheets has developed innovative solutions for our marathon partners to stave off injury and hypothermia for runners at the finish line. The poncho is a natural extension to protect runners, spectators and fans, while adding value for B.A.A. by reinforcing brand loyalty.”

The Official Boston Marathon® Poncho is an easy-to-wear pullover with spacious arm holes and a hood to keep runners and spectators protected in case of wind or rain.  This will be especially useful to keep runners warm and dry prior to the start of the Boston Marathon®.  The poncho features Silver Lining® technology that incorporates NASA-developed technology used by the U.S. Space program. This technology helps runners and spectators retain up to 90 percent of their body heat, even if wet. The reusable poncho is 100 percent recyclable and made from eco-friendly materials sourced in the United States.

For more information on the Official Boston Marathon Poncho or to make a purchase, visit www.heatsheets.com/bostonmarathon.


About AFM Heatsheets®

AFM Heatsheets® is the leading manufacturer of reflective insulation fabrics to keep individuals comfortable in virtually any weather – heat, wind, cold or rain. Since its 1980 New York City Marathon debut, Heatsheets has been the premier choice for branded race day blankets and capes. To this day, Heatsheets remains the preferred brand that millions rely on for comfort and protection from the elements. Heatsheets’ innovative product line, which utilizes proprietary Silver Lining® technology originally developed by NASA for the U.S. space program, has been used for consumer, commercial and emergency applications including endurance and spectator events, outdoor adventure and survival, military and first responders. Silver Lining reflects up to 90% of a person’s body heat back to the wearer, or can be flipped to reflect external heat sources. For more information, visit www.heatsheets.com.

About the Boston Athletic Association

Established in 1887, the Boston Athletic Association (B.A.A.) is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running.  The B.A.A.’s Boston Marathon is the world’s oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs, including high performance athletes and running club.  Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial. The Boston Marathon is part of the Abbott World Marathon Majors, along with international marathons in Tokyo, London, Berlin, Chicago, and New York City.  More than 60,000 runners will participate in B.A.A. events in 2015.  The 120th Boston Marathon will be held on Monday, April 18, 2016.  For more information on the B.A.A., please visit www.baa.org.