CHICAGO, IL – April 22, 2015 – AFM Heatsheets®, the leading manufacturer of reflective insulation fabrics to keep individuals comfortable in virtually any weather, and BibRave, a race review website, have announced a partnership to offer branded starting line products to runners around the world, starting with the London Marathon on April 26, 2015. The announcement comes after two successful testing of their new starting line warming ponchos and blankets at the 2015 Bank of America Shamrock Shuffle 8K in Chicago this past March and the 2015 Boston Marathon earlier this week.
Since Heatsheets’ launch at the 1980 New York Marathon, the company has stressed the importance of post-race warming to stave off injury and hypothermia. However, a runner’s ability to keep their body and muscles warm prior to the start of the race is challenging as pre-race wait times can be notoriously long, sometimes up to four hours. Heatsheets starting line gear serves to help runners stay warm and protected from the elements during this time.
“We’re partnering with Heatsheets because they’re an awesome company with a solid product,” said Tim Murphy, co-founder of BibRave. “We’ve all stood shivering in pre-race corrals, waiting for the gun to go off. So providing branded pre-race blankets reminding runners to review the race on BibRave.com afterward was a no brainer.”
BibRave, which originally launched in Chicago crop insurance risk management, Ill. and is now located in Portland, Ore., is a site similar to Yelp and TripAdvisor where people can read and write reviews on races. The site provides a place where runners can research races before signing up as well as write and read feedback on various races. BibRave also works with races and endurance brands looking to reach running influencers through their ambassadors and social media programs.
About AFM Heatsheets®
AFM Heatsheets® is the leading manufacturer of reflective insulation fabrics to keep individuals comfortable in virtually any weather – heat, wind, cold or rain. Since its 1980 New York City Marathon debut, Heatsheets has been the premier choice for branded race day blankets and capes. To this day, Heatsheets remains the preferred brand that millions rely on for comfort and protection from the elements. Heatsheets’ innovative product line, which utilizes proprietary Silver Lining® technology originally developed by NASA for the U.S. space program, has been used for consumer, commercial and emergency applications including endurance and spectator events, outdoor adventure and survival, military and first responders. Silver Lining reflects up to 90% of a person’s body heat back to the wearer, or can be flipped to reflect external heat sources. For more information, visit www.heatsheets.com.
BibRave is a place to find and write race reviews. It’s just like restaurant or hotel review sites, but for races! BibRave is the place to research races you’re considering signing up for, and a place to leave feedback on races you’ve completed. Check it out at www.bibrave.com.